Alibaba LiveNOW CSR Programme Launched To Empower B40 Community in Malaysia


Alibaba Group today announced the Alibaba LiveNOW CSR Programme, which is a KOL Livestreaming Training Programme to help more Malaysians to thrive in the ever-growing e-commerce industry through livestreaming.

This is a nationwide training programme and it will be held in-person across three states – Selangor, Penang, and Sarawak, from the 3rd of September to 4th of October 2020.

Alibaba LiveNOW CSR Programme

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Alibaba LiveNOW CSR programme uses technology for good as part of the global eWTP initiatives. The goal of the programme is to help the B40 Group find new opportunities to improve their economic wellbeing and contribute to the nation’s economic development through e-commerce and livestreaming, a core medium in the future of e-commerce.

In collaboration with MODEN Academy and with the support of state governments and organizations of Selangor, Penang, and Sarawak, the two-day in-person programme will incubate over 200 selected KOLs across Malaysia. The Selangor, Penang, and Sarawak government agencies are supporting the initiative by sponsoring the training venues and play a critical role in evaluating the submissions and progress of participants from their state.

Jess Lew, Country Manager, Tmall World Malaysia

“Using technology for good is at the heart of everything we do. Aside from providing access to tools and platforms, Alibaba Group also provides KOLs with an end-to-end ecosystem that supports their training and provides them with opportunities to work with brands. The programme will leverage this expertise and extensive resources to provide Malaysians in need with the skillsets needed for successful e-commerce livestreaming.”   

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Jess Lew, Country Manager, Tmall World Malaysia (left) and Jerry Hang, Founder of
MODEN Academy (right) at the launch of the LiveNOW KOL Livestreaming Training
Programme in Kuala Lumpur, Malaysia.

Jerry Hang, Founder of MODEN Academy    

“E-commerce livestreaming is emerging as one of the most in-demand skills of the future, and we hope this programme will help them build up their personal branding and positioning through their digital journey in these difficult times. Through the course, participants can learn more about various aspects of livestreaming, including designing key visuals, copywriting and live-streaming skillsby our successful teachers, who are livestreaming KOLs themselves. Interested participants can join our public classes to know more.”

Apart from technical skills, the hands-on Alibaba LiveNOW CSR Programme will also impart soft skills for success from how to engage with an audience effectively, creative ideas to capture attention of the audience, products detailing, promotion selling and persuasive selling etc.

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Jess Lew, Country Manager, Tmall World Malaysia at the launch of Alibaba LiveNOW
CSR programme sharing how the company is using technology for good to provide KOLs
with an end-to-end ecosystem that supports their training and provides them with
opportunities to work with brands.

The programme will also provide livestreamers with an opportunity to conduct livestreamed shows through various channels and platforms such as Taobao Malaysia and Lazada Malaysia. Shortlisted participants from the two-day programme will also have a chance to join the 11.11 Global Shopping Festival, the world’s largest one-day shopping festival, where they can help brands by putting their livestreaming skills to test.

The Alibaba LiveNOW CSR Programme workshop will be held from 10am to 5pm, at these locations and on these dates:

  • Penang – 12th to 13th September 2020
  • Selangor – 19th to 20th September 2020
  • Kuching – 3rd to 4th October 2020

Register here for our free training program:

Source from: The AXO